"73% of apparel is sent to landfill or incinerated, 95% of which could be reused or recycled." - Ellen MacArthur Foundation. Firebird Kids is on a mission to help parents dress their children well while reducing the pile-up of cheap, outgrown clothing cluttering their closets. Our signature ‘Pass It On’ resale platform allows you to buy and sell outgrown Firebird Kids clothing at reduced prices for credit towards your next purchase—making it both easy and rewarding to invest in high-quality, sustainable clothing for your kids. Made with quality and timeless design, our clothes belong with another child, not in a landfill. Buy better, use better, resell, repeat.